Crystal Light Debuts Bold Brand Refresh with First Innovations and Logo Change in Over a Decade
Kraft Heinz(KHC) Businesswire·2024-02-06 19:00
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, the Crystal Light® brand debuts three innovative additions to its portfolio for the first time in over a decade with the launch of Mixology, Immunity and Energy product lines. As the leader in the powdered beverage category for over 40 years, Crystal Light also unveils a new logo, marking a bold refresh that redefines itself as the go-to for zero-sugar, low calorie refreshment that tastes great. The new product lines – Mixology, Immunity and Energy – offer an el ...