Competition is indeed heating up for streaming players as many households are starting to use Free-ad supported streaming services and the “average viewing time” of paid streaming services is dropping. In October, research firm Kantar reported that, as of the third quarter “Free-ad supported streaming (FAST) (was) the fastest growing streaming tier in the U.S., with 47% of U.S. households using a FAST service each week.” Moreover, the firm noted that “11% of all (video-on-demand) streaming services (went) u ...