Levi's Direct-to-Consumer Bet Sparks Job Cuts
LEVILevi Strauss & (LEVI) PYMNTS·2024-01-26 10:47

While competitors were hustling to land deals with retailers and forge partnerships to reach more consumers, Levi’s boldly went all-in on its direct-to-consumer (D2C) strategy in October.  “Over the last decade, the company has made phenomenal progress, more than doubling our D2C revenue while engaging consumers … in our stores,” said Michelle Gass, president of Levi Strauss & Co., during the company’s third quarter earnings call on Oct. 5. Read more: Levi’s Puts Its Faith in D2C Strategy With Loyal Shopper ...