Over the years, social media has turned from an internet curiosity to a marketing powerhouse. It gave businesses of various sizes an avenue to reach a wider audience and effectively market products. It created a social economy where even personalities or products become overnight successes. Large companies have taken advantage of this arrangement; some have even launched successful viral social media campaigns. Industry experts expect the social media market to grow to $434.87 billion by 2027 at a CAGR of 1 ...