New Research from FreeWheel's Viewer Experience Lab and MediaScience Reveals Actionable Insights for Optimizing Viewer Experience and Brand Impact
Comcast(CMCSA) Businesswire·2024-01-10 22:30FreeWheel研究报告 - FreeWheel发布了关于优化广告播放频次和数量的研究报告[1] - 研究结果显示，广告播放时间在两分钟以内可以提高品牌影响力和广告体验[5] - 广告播放频次每个节目限制在两到三次可以提高广告识别和品牌购买意愿[5]