TKO Merges UFC® and WWE® Global Partnerships Teams to Create Sports Marketing Powerhouse
EDREndeavor(EDR) Businesswire·2024-01-04 21:30

NEW YORK--(BUSINESS WIRE)--TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company, today announced that it has combined the UFC and WWE global partnerships teams into one unit, providing brands with access to one of the most formidable sports marketing portfolios in the world. UFC and WWE, which collectively serve more than one billion young and diverse fans in 170 countries, provide brand partners unparalleled scale and reach across multiple platforms, including premium live even ...