Netflix Adds Women's World Cup Media Rights: From Football To Futbol, Streamer All-In On Live Sports
Netflix(NFLX) Benzinga·2024-12-21 04:26
Streaming giant Netflix Inc NFLX landed the U.S. media rights to the 2027 and 2031 Women's World Cup adding to its recent push into live sports, set to be front and center with two NFL games on Christmas Day.What Happened: For years, Netflix has been a streaming platform for sports documentaries that avoided live sporting content.In recent years, the company dipped its toes in live content with comedy specials, a roast of Tom Brady and some one-off sporting events. Things escalated in 2024 with the live box ...