How Vuori reached a $5.5 billion valuation by taking share from Lululemon
lululemon(LULU) CNBC·2024-12-19 20:00
In this articleLULUwatch nowWhen athleisure brand Vuori launched in 2015, it was headquartered in a garage, sold only men's shorts and couldn't get investors to give it the time of day. Now, the Carlsbad, California, retailer is expanding globally, backed by a string of marquee investors including General Atlantic, SoftBank and Norwest Venture Partners, after raising $825 million in November in a funding round that valued the company at $5.5 billion. It's become the envy of incumbents such as Lululemon, Ga ...