Instagram's Ad Revenue Could Hit $32 Billion by 2025, Driving Meta's Growth: Report
Meta Platforms(META) Benzinga·2024-12-19 02:42Meta Platforms Inc’s META Instagram has the potential to generate 50% of the company’s advertising revenue in the U.S., Bloomberg cites from Emarketer estimates.Instagram could breach $32 billion in U.S. advertising revenue in 2025, up over 24% in 2024, as its short-form video product Reels gain traction, Bloomberg cites Emarketer. The video-sharing app boasts over 148 million American users.Also Read: Disney’s Marvel Rivals Game Hits 20 Million Players, Proves Superhero Power Still ReignsBy early 2022, Ins ...