Report: Instagram Set to Drive Half of Meta's Ad Revenue
METAMeta Platforms(META) PYMNTS.com·2024-12-19 01:08

Instagram will soon make up half of parent company Meta’s advertising revenues in the United States.The photo-and-video-sharing app will exceed $32 billion in U.S. ad revenue next year, Bloomberg News reported Wednesday (Dec. 18), citing data from Emarketer. That’s a 24% increase from this year.Meta’s emphasis on video content has been a key driver of that growth, Jasmine Enberg, principal analyst at Emarketer, said in a blog post.“Instagram is now a video-first platform, with users spending close to two-th ...