Macy's Bold New Chapter Strategy Shows Promise as Retailer Focuses on Omnichannel Shoppers
Macy's(M) PYMNTS.com·2024-12-12 04:56
Will Macy’s Bold New Chapter strategy be enough to save the iconic company and return it to profitable growth?Macy’s is facing a challenging period marked by declining sales, changing consumer habits and pressure from activist investors calling for a fiscal overhaul. In recent years, the company has dealt with falling revenue and a drop in foot traffic to its stores, as well as the influence of eCommerce competitors. Additionally, most of its new customers are arriving through digital means. At the same tim ...