Canada's Competition Bureau Sues Google for Anti-Competitive Advertising Services
Alphabet(GOOG) PYMNTS.com·2024-11-30 06:33
Canada’s Competition Bureau has sued Google, alleging anti-competitive conduct in the country’s online advertising market.The bureau alleges that the tech giant abuses its dominant position in the market with policies that lock market participants into using its ad tech tools, the Bureau said in a Thursday (Nov. 28) press release.Specifically, the bureau alleges that Google unlawfully tied its AdTech tools together and leveraged them to distort the dynamics of the auctions in which market participants buy a ...