Gap's ‘Brand Reinvigoration' Focus Turns to In-Store and Online Experiences
GPSGap(GPS) PYMNTS.com·2024-11-23 03:46

Gap Inc. is refining both its digital and in-store channels as it works to reinvigorate its apparel brands.The parent company of Old Navy, Gap, Banana Republic and Athleta said this Thursday (Nov. 21) while reporting its third-quarter results.For the Old Navy brand, the company is delivering more clarity around pricing and a greater promotion of value through its in-store and online communications, Gap Inc. President and CEO Richard Dickson said Thursday (Nov. 21) during the company’s quarterly earnings cal ...