Xumo and PubMatic Partner to Expand Programmatic Advertising
PubMatic(PUBM) GlobeNewswire News Room·2024-11-21 23:05
PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership today to make Xumo’s premium inventory programmatically available to advertisers via PubMatic. As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights ...