New GoDaddy survey shows 80% of young shoppers research businesses before buyingTEMPE, Ariz., Nov. 21, 2024 /PRNewswire/ -- Maintaining an online presence is important to small businesses, but is it necessary? According to new data from GoDaddy (NYSE:GDDY), if a business's target audience is Gen Z or Millennials, not having one could seriously impact their bottom line.  A majority (80%) of 1,000 Gen Z and Millennial U.S. consumers surveyed in September shared they research small businesses online before sho ...