"Our latest SOAR contracts with veteran and Latino hotel owners in New Mexico and Illinois reflect Choice's unwavering commitment to fostering diversity in hotel ownership and bringing new, diverse voices into the industry," said John Lancaster, vice president of franchise development and strategic programs at Choice Hotels International. "By providing them unparalleled support and training, Choice helps them every step of the way to ensure they SOAR in their hotel ownership journey." Walter Barela and Brai ...