Sally Beauty Holdings is taking steps to refresh its brand and modernize its customer experience.“We want the Sally Beauty refresh to be a move to a more dynamic beauty powerhouse,” Sally Beauty President and CEO Denise Paulonis told analysts Thursday (Nov. 14) during the company’s fourth-quarter and full-year earnings call. “We want to leverage our rich heritage, brand equity, and loyal customer base with an updated brand expression that is modern, sophisticated, and scalable.”With more than 4,000 stores w ...