Amazon Takes On Temu With New ‘Haul' Store, Just In Time For Holidays
AMZNAmazon(AMZN) Forbes·2024-11-14 10:30

Amazon is making a strategic move into ultra-low-cost shopping just as holiday spending kicks into high gear. The retail giant announced today the beta launch of "Amazon Haul," a new shopping experience within its mobile app featuring products priced at $20 or less, with most items under $10.The timing is particularly significant given that 56% of Americans have purchased from Chinese marketplaces like Temu in the last six months, according to Salesforce's November 2024 Consumer Sentiment Survey. The survey ...