IZEA Research Finds People Trust Influencer Marketing Over Traditional Advertising
IZEAIZEA(IZEA) GlobeNewswire News Room·2024-11-13 23:00

ORLANDO, Fla., Nov. 13, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the leading influencer marketing company empowering the Creator Economy, today released the fourth annual “Trust in Influencer Marketing” report. Based on U.S. consumer sentiment, the report reveals critical shifts in how people trust, discover, and engage with brands through influencer marketing. The report shows that 77% of respondents prefer content created by social media influencers over scripted advertising from mark ...