A major focus for Shopify has been ensuring its merchants are equipped to reach consumers wherever they are, Shopify President Harley Finkelstein noted Tuesday (Nov. 12) during the company’s third-quarter earnings call. By streamlining the shopping experience, Shopify officials want to connect its platform to key touchpoints across the digital landscape, including YouTube, TikTok, Roblox and Instagram.The company’s goal is clear, Finkelstein said: make it easier for merchants to engage with new audiences, r ...