Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
JVAfee (JVA) Investopedia·2024-10-31 22:25

Key TakeawaysNew Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks wants to hand customers their coffee within four minutes of them ordering, believing speedy handoffs will help bring back customers.The coffee giants' shares were little changed early Thursday following the company's latest quarterly financial results. Starbucks Corporation (SBUX) CEO Brian Niccol has brewed a plan for a brighter future for the coffee giant. Part of it i ...