WASHINGTON, DC - OCTOBER 30: Google and Alphabet CEO Sundar Pichai departs federal court on October ... [+] 30, 2023 in Washington, DC. Pichai testified on Monday to defend his company in the largest antitrust case since the 1990s. The U.S. government is seeking to prove that Alphabet's Google Inc. maintains an illegal monopoly in the online search business. The trial is expected to last into November. (Photo by Drew Angerer/Getty Images) Getty Images Can the huge sums companies invest in generative AI prod ...