"Sweet on Protein" introduces Quest's latest creative campaign, showcasing the brand's new protein-packed baked goods lineup. DENVER, Oct. 29, 2024 /PRNewswire/ -- Quest, a leading brand under Simply Good Foods and innovator in the active nutrition category, announced the launch of its new "Sweet on Protein" campaign, an extension of the successful "It's Basically Cheating" campaign. This new initiative introduces Quest's Bake Shop line of proteinrich baked goods, designed to satisfy sweet cravings without ...