Decoding Estee Lauder's Strategic Move Into Amazon Premium Beauty
Estée Lauder(EL) ZACKS·2024-10-23 23:15
The Estee Lauder Companies Inc.'s (EL) flagship brand, Estee Lauder, has officially debuted its brand in the U.S. Amazon Premium Beauty store, making its high-performance skincare, makeup and iconic fragrances more accessible to a broader audience. Amazon (AMZN) customers can now shop for Estee Lauder's offerings at amazon.com/esteelauder.This launch not only brings the brand’s products to Amazon shoppers but also introduces an exclusive Virtual Foundation Tool at amazon.com/findyourdoublewear that helps cu ...