The third quarter of 2024 has been challenging for the restaurant industry as consumer spending tightens amid ongoing macroeconomic and geopolitical issues. Yet, quick-service restaurants (QSRs), especially those prioritizing value, have shown resilience in this tough environment. As budget-conscious consumers increasingly seek cost-effective dining options, value-focused segments have become more competitive, with brands ramping up promotional campaigns and cost-saving deals to attract and retain customers ...