Meta to use facial recognition technology in fight against celebrity investment scam ads
METAMeta Platforms(META) The Guardian·2024-10-22 07:00

Meta is fighting the scourge of celebrity investment scam ads with facial recognition technology to detect those who most often have their images used.The parent company of Facebook and Instagram announced on Monday it would begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide on an opt-out basis in December.If Meta’s existing systems suspect an ad may be a scam, it would compare the images in the ad against the public figure’s Faceboo ...