Meta tests facial recognition for spotting ‘celeb-bait' ads scams and easier account recovery
METAMeta Platforms(META) TechCrunch·2024-10-22 06:00

Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday. Monika Bickert, Meta’s VP of content policy, wrote in a blog post that some of the tests aim to bolster its existing anti-scam measures, such as the automated scans (using machine learning classifiers) run as part of its ad review system, to make it harder for fraudsters to fly under its radar and dupe Facebook and Instagram users to click on bogus ads. “ ...