Heineken Hides Message in Barry Can't Swim Show at Amsterdam Dance Event Calling for People to Put Away Their Phones
HEINYHeineken(HEINY) GlobeNewswire News Room·2024-10-18 15:00

Barry Can't Swim has teamed up with Heineken® to encourage fans to put their hands, not phones in the air at one of October's biggest music events ADE. Heineken installed innovative technology that delivered a hidden message only visible on phone screens during the opening party at The Loft, headlined by Barry Can't Swim. Follows research that reveals 41% of Gen Z and Millennials find it frustrating to see a crowd of phones in the air when out at a gig or concert. To help people better enjoy times IRL with ...