Booking Holdings (formerly Priceline) was founded in 1997 by Jay Walker and had its IPO already in 1999. In 2005, Priceline acquired Booking.com, which was the leading online travel agency in Europe at the time. The company Analyst's Disclosure: I/we have a beneficial long position in the shares of BKNG either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no ...