There is a significant shift in institutional activity for Helen of Troy HELE shares. The institutions shifted from selling to buying in Q3, creating a solid tailwind due to the high interest. Institutions own nearly 99% of this stock, leaving less than 1.5% for insiders, retail investors, and short-sellers. Coincidentally, the short interest is also high, over 10% in the last report and nearly 10% in mid-September, providing ample fuel for a short-covering rally. The takeaway for investors is that consumer ...