Instacart and Roku Expand Advertising Partnership with New Shoppable Formats and Targeting
CARTMaplebear (CART) Prnewswire·2024-10-09 21:00

SAN FRANCISCO, Oct. 9, 2024 /PRNewswire/ -- Together, Instacart (NASDAQ: CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading grocery technology company in North America and the #1 TV streaming platform in the U.S. are providing the massive scale and valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities, and closed-loop m ...