Western-Inspired Beer Meets Western Wear As Coors® Original and Wrangler® Team Up to Make Beer Wash Jeans
TISITeam(TISI) GlobeNewswire News Room·2024-10-08 21:26

TORONTO, Oct. 08, 2024 (GLOBE NEWSWIRE) -- From concert stages to rodeos and the great outdoors, Coors Original and Wrangler® have crossed paths for years. Now, Western-inspired beer meets authentic Western apparel as the two venerable brands officially collaborate for the first time to introduce Beer Wash Jeans: the first and only Wrangler denim in a Coors wash. Everyone has spilled a little beer on their jeans before; leave it to two trusted friends to take it to a new level. Using repurposed brewing reso ...