The way I approach markets is to look for relative value and sometimes this is discovered on the Short side, which is not the most popular way on this platform, but in this article I will Analyst's Disclosure: I/we have a beneficial short position in the shares of CCD either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any comp ...