Amazon Gears Up for More Ads on Prime Video
AMZNAmazon(AMZN) PYMNTS.com·2024-10-03 06:08

Amazon is planning to run more advertisements on its top television shows and movies on Prime Video, its streaming service.According to a Wednesday (Oct. 2) interview in the Financial Times (FT) with Vice President of Prime Video Kelly Day, Prime is lining up new ad slots for 2025.Day told the FT that Prime Video chose to launch a “very light ad load” earlier this year as “gentle entry into advertising that has exceeded customers’ expectations in terms of what the ad experience would be like.”According to t ...