Priceline Gives Penny a Voice, Making Travel Planning as Easy as Having a Conversation NORWALK, Conn., Oct. 1, 2024 /PRNewswire/ -- At the forefront of travel and technology, Priceline continues to push boundaries with its newest innovation, Penny Voice. Building on the success of its AI travel assistant, Priceline is integrating cutting-edge voice technology for Penny's biggest upgrade yet. Announced today at OpenAI's DevDay, the Penny Voice launch makes Priceline one of the first brands to use OpenAI's Re ...