Levi's teases Beyoncé collaboration as denim trend takes hold
LEVILevi Strauss & (LEVI) CNBC·2024-09-24 03:16

Beyoncé at the 2024 iHeartRadio Music Awards held at the Dolby Theatre in Los Angeles on April 1, 2024.Levi Strauss summoned the Beyhive on Monday after teasing a potential collaboration with Beyoncé in a post on Instagram.The brand's shares briefly popped after the update and were last up about 1% Monday.The post included an image of a woman wearing a cowboy hat and riding a horse with the caption "INTRODUCING: A New Chapter." Aside from the allusions to Beyoncé's latest album, "Cowboy Carter," Levi's also ...