RXBAR AND MATT JAMES SERVE UP YOUR DOSE OF NO B.S. MOTIVATION WITH AR-SCANNABLE PACKAGING
KKellogg(K) Prnewswire·2024-09-17 21:00

From stretches to training tips, RXBAR packaging now unlocks motivational messages in augmented reality (AR) experience. CHICAGO, Sept. 17, 2024 /PRNewswire/ -- The iconic RXBAR® packaging – with its list of simple ingredients and "No B.S." – now comes with another perk: motivation. For the first time ever, RXBAR is harnessing the power of augmented reality (AR) to bring the virtual and real worlds together in the No B.S. Motivator experience. This immersive experience turns fan-favorite bars into pocket-si ...