BalonciciEstee Lauder (NYSE:EL) is one of the world's leading cosmetics and beauty products companies. Shares have plummeted over the past two years, putting EL stock firmly on my radar for a potential comeback. Estee Lauder, along with a few key rivals like L'oreal (OTCPK:LRLCY) and Shiseido (OTCPK:SSDOY), have tremendous market share globally for these product categories. Historically, investors have been drawn to this industry due to fairly limited competition among the major players, high profit mar ...