J. Michael Jones Dollar General Overview Low-price retailing is a tricky game--when things are good, consumers tend to 'shop up' by going to larger, pricier outlets. When times are not so good, your core consumer can become stretched to the point where they're no longer buying in the quantity they used to, even from you (the low-cost retailer). This is the story of Dollar General (NYSE:DG), the powerhouse of inexpensive shopping and the country's largest retailer by location count. When we last covered  ...