Haleon Selects PubMatic as Supply Optimisation Partner to Enable More Effective, Sustainable Media Buying
HLNHaleon plc(HLN) GlobeNewswire News Room·2024-09-16 16:00

LONDON, Sept. 16, 2024 (GLOBE NEWSWIRE) -- PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon. PubMatic has been selected by Haleon as a preferred supply partner to increase efficiency and streamline access to video, display, and connected TV (CTV) inventory globally, while also making media investments more sus ...