Starbucks Looks to Its Roots for a Brand Refresh
SBUXStarbucks(SBUX) PYMNTS.com·2024-09-14 05:34

In recent months, Starbucks has grappled with operational and financial challenges, compounding its struggle to maintain market dominance.The company’s difficulties, from a mobile outage to shifting consumer spending habits, underscore the complexities facing the iconic coffee chain as it manages changing market dynamics.Starbucks’ operational woes came into sharp focus with a mobile ordering outage in the third quarter of 2024. The disruption not only led to widespread customer frustration but also contrib ...