Nadya So Over the past five years the total price return of Starbucks Corporation (SBUX) has been only about 8%, which is very disappointing and not in line with the market return. By the way, if we had considered the total price return until the beginning of August 2024, the situation would be even worse. The new CEO has generated enthusiasm and more investors are ready to bet on a recovery, but in my opinion it's not so obvious. Although SBUX remains the undisputed leader in its industry, there are other ...