Affirm Holdings, Inc. (AFRM) recently unveiled results from its latest survey, highlighting consumer shopping behaviors before the holiday season of 2024. The study of 2,000 Americans unveiled how the 0% annual percentage rate (APR) options would influence consumers while making purchase decisions and how confident they are about budgeting. This bodes well for a company like Affirm, offering flexible and transparent payment solutions.The survey revealed that 48% of respondents are influenced by the availabi ...