Snapchat: Ad Revenue Is Stronger Than It Appears
SNAPSnap(SNAP) Seeking Alpha·2024-09-10 10:18
Rob Kim/Getty Images EntertainmentInvestment Thesis Snapchat’s (NYSE:SNAP) stock has had a steep selloff since my last writeup in July, with shares dropping by 47.57%, driven by what many investors saw as a lukewarm quarter. Investors are grappling with the company’s slower than competitor growth in advertising revenue. This weak growth is concerning for many in the investor base as Snapchat continues to struggle to compete for ad dollars with larger rivals like Meta (META) and Google (GOOGL), which bot ...