J Studios Introduction When we last examined Ulta (NASDAQ:ULTA) in June 2023, we had the stock rated as hold since we believed the firm had growth drivers such as same-day delivery initiatives. In addition, the business maintained a high degree of profitability in addition to having a sizable membership base. As a result, we plan to wait and observe. Investors, including us, took note when Berkshire Hathaway (BRK.A) (BRK.B) revealed that it had acquired 690k shares in Ulta in August 2024. As a result, w ...