Building upon its partnership with University of Michigan football players, the leading boot brand has expanded its roster to include skilled trades professionals ROCKFORD, Mich., Sept. 5, 2024 /PRNewswire/ -- Wolverine®, the 141-year-old boot and clothing company, has renewed its NIL relationship with University of Michigan football players, while expanding its 2024 talent roster to include trades professionals across industries and career stages. Relating the blue-collar philosophy of the reigning Nationa ...