Beyond Meat to launch new steak alternative as it focuses on health
Beyond Meat(BYND) CNBC·2024-09-05 03:55
Beyond Meat will introduce a whole-muscle steak alternative as part of its pivot to win over health-conscious consumers.CEO Ethan Brown said on Wednesday that the rollout will likely include a partnership with a restaurant chain known for serving healthier food, a departure from its prior strategy of teaming up with fast-food chains like Dunkin' and McDonald's.More than six months ago, Beyond announced a turnaround strategy that included cutting costs, hiking prices and discontinuing the jerky product it ma ...