Booking Holdings' (BKNG) shares have gained 15.5% in the past month compared with the Zacks Internet Commerce industry's return of 11%. It has also outperformed the Zacks Retail-Wholesale sector's appreciation of 9.7% over the same timeframe. Booking Holdings has been benefiting from growing strength in the online travel booking segment. Strong momentum across its merchant and advertising business is aiding top-line growth. Robust growth in rental car and airline ticket units has been a positive. BKNG is co ...