Retailer's new marketing campaign, featuring NFL star power like Travis Kelce, speaks to all the ways the brand is helping millennial homeowners tackle home improvement needs MOORESVILLE, N.C., Sept. 3, 2024 /PRNewswire/ -- Today Lowe's announced the sixth-consecutive renewal of its contract with the NFL for the 2024-25 season and the continuation of its longstanding partnership with the Carolina Panthers and Dallas Cowboys. As part of this season's fully integrated marketing campaign, the home improvement ...