Mike Tirico is seen on the set of NBCUniversal Paris 2024 Olympics coverage on August 04, 2024 in Paris, France.Comcast's NBCUniversal has a longstanding bet on the Olympics, but this summer the company threw all of its resources at the Games in a bid to grab more viewership — especially for its growing streaming platform, Peacock.It appears to have paid off so far — more than 30 million people tuned in to NBC's TV and streaming platforms to watch the games, and a record $1.2 billion in advertising revenue ...